The broadsheet online digital newspaper Sky News reported an article about a survivor of the Boston 2013 Marathon Bombings who had been killed on the 6th March 2016. Since Sky News report news that is deemed as serious and never reporting anything with use of hyperbole or abbreviations to envoke a negative response in the audience and cause any negative representations to be associated with the topic the newspaper is reporting about. A more serious tone is used in the language within the article's body text. This article would be suitably put on the news agenda of Sky News as most of the information they report about is close linked to Crime and incidents that have occurred internationally. As this newspaper tends to report about serious incidents, the editors and senior journalists which are the gatekeepers of the newspaper typically tend to allow the writers to approve stories focused around negativity which is a technique to attract the audience as negative news is more interesting than something positive that has occurred in our society.
The main image of the newspaper is supposedly of the victim of the car crash being lifted off back from the Boston Bombings in 2013, provided by the information from the caption which states the victim named 'Victoria McGrath' being carried off after receiving shrapnel injuries to her legs. This image is however not related to the actual incident that had occurred on the 6th March 2013. The main image of her being injured at the Boston Marathon Bombing's is used to attract the reader's attention since this was of a more serious incident than an ordinary car crash.
The target audience for this article is suited to the more intellectual reader, targeting the middle class workers in society. However judging from the structure and layout of how the article is written, the text is written in sentences and brief paragraphs. This is to ease the reader's stress as if an individual were to be presented with an article's structure of long paragraphs, the reader would lose the motivation to continue reading and therefore stop reading altogether.
http://news.sky.com/story/1655664/boston-marathon-bomb-survivor-killed-in-crash
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