Weekly News no.1

In the London Evening Standard, there is a short article where the title states – 86,000 for rebrand with logo ‘drawn by child with a rebrand marker’. Firstly, the title of the article is nothing but an opinion being presented there to be made off as a fact to try and draw in the reader to read the bodytext of the article. This is a common ploy utilized by writers who work for newspaper comapnies to try and make the readers perform the action of turning to the next page. This isn’t to be unexpected

In the content of the body text, the writer, Joseph Watts, who is a Political Correspondent as stated from the byline of the article, explains how the London council is spending 86,000 on a re-brand of which includes a new logo for a company called “Haringey”; supposedly based in London. However the article doesn’t even state what kind of company Haringey is or what they do as a business, this adds as a motive to motivate negative views on this subject in order to coincide with the writer’s own negative opinion on this topic at hand.

Instead of just trying to tell the reader how the logo is going to be changed and re-vamped, the writer seems to try and de* the London council, branding them as “CASH-STRAPPED”, in an attempt to demoralize the local council which would then in turn anger and provoke the readers to an extent. The adjective “CASH-STRAPPED” is written at the very start of the article in capital letters to catch the readers eye and signify the importance of how the council is wasting the civilians’ hard earned money on petty issues like this.